Black Friday 2026
Black Friday Football Deals
Discover the biggest football shopping event of the year. Browse deals on football boots, shirts, training wear and equipment from leading retailers.
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Featured Football Products
Retailer reductions will show here as they appear in retailer feeds. Until then, these are popular products with current prices.
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Your Guide to Black Friday Football Deals
When is Black Friday 2026?
Black Friday falls on Friday 27 November 2026, followed by Cyber Monday on 30 November. Some retailers launch early offers in the days before, so it pays to start comparing prices early in the week.
Finding football boot deals
Boot prices vary between retailers and between sizes. On FootyDirect each boot page lists the retailers we carry, their current price and the sizes they list, so you can check the best price for your size. Use our Boot Finder if you're not sure which boots suit your pitch, or read FG vs AG vs SG explained.
Shirts, training wear and equipment
Previous-season shirts and training ranges are often among the first lines to be reduced. Footballs, goalkeeper gloves and shin pads can be good value too — compare a few retailers before you buy.
A note on our prices
Prices come from retailer product feeds and can change at any time. We only show a reduction where the retailer supplies both a current and a previous price, and the final price is always the one on the retailer's website.
Black Friday FAQs
When is Black Friday 2026?
Black Friday 2026 is on Friday 27 November. Many UK retailers start offers earlier in the week, and sales often run through the weekend to Cyber Monday on 30 November.
Where can you find Black Friday football boot deals?
Retailers such as specialist football shops, sports chains and brand stores all run their own promotions. FootyDirect lists boots from several UK retailers on one page, so you can see who has the lowest current price for your size before you click through.
Do football shirts go on sale for Black Friday?
Often, yes — especially older-season and away or third kits. Brand-new home shirts are discounted less often, so it is worth checking prices across retailers rather than assuming a reduction.
Which football brands typically offer Black Friday deals?
Nike, adidas and Puma usually feature heavily, with New Balance, Mizuno and Under Armour also appearing. Which models are reduced varies by retailer and changes during the event.
How can shoppers compare football boot prices?
Open any boot on FootyDirect to see each retailer's current price, delivery cost where supplied and which sizes are listed. Prices come from retailer product feeds, so always confirm the final price on the retailer's site.
Are Black Friday football deals worth waiting for?
If you need boots for a specific match, buy what fits now. If you can wait, Black Friday can bring genuine reductions — but compare against recent prices, because not every "deal" is lower than the usual price.